The Benefits of IoT Supply Chain Technology Becoming Clearer

Like with any new tech revolution, there tends to be a number of different phases that generally range from early stage marketing hype to a state of mature solutions, in place at thousands of companies.  Gartner’s Hype Cycle and Forrester’s Wave are examples of how...
The $12 Fresh Fruit Cup?  Supply Chain Complexities Add Up

The $12 Fresh Fruit Cup? Supply Chain Complexities Add Up

We recently came across a great article from Adrian Gonzalez, from Talking Logistics. The story talks about what goes into getting that $4 fresh fruit cup from the farm to the shelf, which was quite eye opening. It’s a wonder that fruit cups don’t sell for $12 just to...
When supply chains hurt the brand

When supply chains hurt the brand

Remember the days when Chipotle was the cool, up and coming fresh Mexican grill restaurant? It literally came out of nowhere, now with more than 1900 locations and market valuation of nearly $24 billion. The “food with integrity” promise was especially appealing to...