The $12 Fresh Fruit Cup?  Supply Chain Complexities Add Up

The $12 Fresh Fruit Cup? Supply Chain Complexities Add Up

We recently came across a great article from Adrian Gonzalez, from Talking Logistics. The story talks about what goes into getting that $4 fresh fruit cup from the farm to the shelf, which was quite eye opening. It’s a wonder that fruit cups don’t sell for $12 just to...